TORONTO — Two NanoLumens displays were used on the black carpet to welcome guests to the after-party of an advanced charity screening of “Skyfall,” the new James Bond movie. The after-party took place at Toronto’s Spoke Club. Nanolumens’ NanoFlex 112 displays were used to show Skyfall’s theatrical trailer and promotional ads for the new 007-themed cologne.
More details from NanoLumens (http://www.nanolumens.com):
TORONTO — It’s not often that a company can say that they came to the aid of James Bond, but that’s exactly what NanoLumens did recently when two of its high tech NanoFlex 112-inch displays were featured on the black carpet of an after-party for a Toronto charity screening of the 23rd James Bond film, “Skyfall.” The screening was held to benefit Dignitas International, a medical humanitarian organization.
Georgia-based NanoLumens provided the special event with two NanoFlex 112 displays that were showcased prominently on a 10-foot tower adjacent to the front entrance, and brought the black carpet to the next level of sophistication. The NanoFlex displays were used to show Skyfall’s theatrical trailer and promotional ads for a new 007-themed cologne.
According to Chris Tampin, Key Account Executive/Designer at APG Displays, NanoLumens’ Canadian distributor, the event organizers were looking for a display setup that would make the after-party shine from the moment the guests arrived.
“Anyone who knows anything about James Bond knows that the legendary British spy loves and relies upon the latest in technology of all sorts in his never-ending quest to thwart evil and save the world,” said Tampin. “Knowing this, it was important that everything about this charity event reflect and amplify the high tech atmosphere of the film — and the NanoFlex displays did exactly that!
“The NanoFlex displays were chosen for the event precisely because they could be incorporated creatively into the event design. Everyone, from the event organizers to the guests, was amazed with the quality and brightness of the displays.”
Dignitas International recently hosted the advanced screening at the Scotiabank Theater in Toronto, and drew more than 350 guests, who attended the screening and ended the night at the Skyfall After-Party at The Spoke Club in downtown Toronto. The event, supported in large part by Presenting Sponsors IMAX and EON Productions, raised more than $150,000 in support of Dignitas International’s life-saving frontline care and research efforts in Africa.
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