I was talking with Edward Marks, co-CEO of The Producers Group, a kind of collective-turned-corporation that pools its multiple event technology resources for large-scale projects such as The Crane Dance in Singapore — one of the world’s largest animatronics installations - along with events and installation projects at Hong Kong Disneyland and Six Flags Dubai. He outlined his procurement strategy, which he called the “bulls-eye approach.” It calls for sourcing products such as lighting, video, projection and other staging technologies starting from the center of the bulls-eye, which is always located directly over the project itself. Successive rings around the bulls-eye are breached when they have to go further afield for what they need. When the U.S. was the locus of this kind of large event, this economic Norden bomb sight was dialed in squarely over Orange County and Orlando. Its scope broadened to include Europe a few decades ago, but since then, the center of activity has moved east, as has the center of gravity for manufacturing. This, says Edwards, will be one of the trends for professionals in this business to keep an eye on.
—From “The Biz” by Dan Daley, PLSN, Nov. 2012
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